Memory Conformity of Autobiographical Events: an fMRI Study

Memory Conformity of Autobiographical Events: an fMRI Study Whether privately, when we remember a past experience, or publicly, when we recall a shared memory with a friend, remembering is a functional process. The narratives of our past help us define and maintain our sense of self and meet the social demands of the community (Barnier, Sutton, Harris, Wilson, 2008; Harris, Paterson, Kemp, 2008). However, far from being exact replications of the past, our recollections may be influenced by previous knowledge and imagination, external demands and internal expectations, and exposure to subsequent information (Dudai Edelson, 2016; Schacter, Guerin, St. Jacques, 2011). Memory, indeed, is a constructive process (St Jacques, Olm, Schacter, 2013). While the malleability of our memories is a necessary feature for an adaptive memory system, both psychological and neuroscientific research in the false memory literature has consistently shown that the flexibility of our memory processes also render memories vulnerable to errors and distortions (Lof tus, 2005; Loftus Pickrell, 1995; Schacter et al., 2011; Schacter Loftus, 2013; St Jacques et al., 2013). Extensive research has indeed demonstrated the detrimental effects that incorrect or misleading post-event information has on the content of memory reports, a phenomenon called the misinformation effect (Loftus, 2005). In the classical misinformation paradigm, participants are asked to remember an event, take a memory test that contains some kind of misinformation, and then complete a final memory test for the original event. Across experiments results have consistently shown that after receiving the misinformation, participants in the final test tend to change the content of their memory or even endorse a memory for an event that never happened (Frenda, Nichols, Loftus, 2011; Loftus, 2005; Loftus Pickrell, 1995). Typically, researchers have explained this phenomenon in accordance with a source-monitoring framework that sees false memories as arising from participants errone ous attribution of the misinformation to the original event (Johnson, 1997). Recent research on the misinformation effect with functional magnetic resonance imaging (fMRI) has started to reveal the underlying mechanisms that support false memory formation (Frenda et al., 2011; Schacter Loftus, 2013). Although with some degree of variation mostly accounted by different experimental procedures, neuroimaging studies have shown that brain activity associated with encoding-related processes particularly in the hippocampal complex during the original event and misinformation phase is predictive of whether the misinformation would be later endorsed (Baym Gonsalves, 2010; Okado Stark, 2005; Schacter Loftus, 2013; St Jacques et al., 2013). These studies point to the adaptive perspective of memory. Although different pattern of activation do seem to distinguish true from false memories, the misinformation effect found in behavioral studies seem to arise from a flexible memory system that through reactivation and reconsolidation is responsible for memory updating (Schacter et al., 2011; Schacter Loftus, 2013; St Jacques et al., 2013). Thus, the misinformation effect is a byproduct of functional memory processes that allow the incorporation of new information but are susceptible to memory errors (Dudai Edelson, 2016; Frenda et al., 2011; Schacter et al., 2011; St Jacques et al., 2013). Given the powerful influence and adaptive value that post-event information has on memory, recent research has increasingly begun to explore the misinformation effect when the incorrect information comes from other people, i.e. the source of the misinformation is social (Oeberst Seidemann, 2014; Schacter Loftus, 2013). In numerous real-world contexts, ranging from the exposure to mass media, social interactions, and eyewitness testimony, remembering an event involves sharing information with other people (Edelson, Sharot, Dolan, Dudai, 2011). While sharing information enhances individual memory performance when events are encoded poorly, in others circumstances, especially when incorrect information is shared, collective remembering is likely to produce memory errors (Harris et al., 2008; Hirst Echterhoff, 2012; Rajaram Pereira-Pasarin, 2010).   Indeed, research converging experiments on social conformity and the misinformation effect have provided extensive evidence supp orting the idea that people change their memory reports in response to incorrect information from a social source, a phenomenon often referred to as memory conformity (Dudai Edelson, 2016; Gabbert, Memon, Allan, 2003; Gabbert, Memon, Wright, 2006; Horry, Palmer, Sexton, Brewer, 2012; Jaeger, Lauris, Selmeczy, Dobbins, 2012; Meade Roediger, 2002; Roediger, Meade, Bergman, 2001; Thorley, 2013; Wright, Self, Justice, 2000; Wright, Memon, Skagerberg, Gabbert, 2009). Memory conformity represents a special kind of misinformation effect that exerts strong influence on memory reports a study has found that participants were more likely to report the misinformation when the incorrect information came from discussion with a confederate as opposed to when it was included in narratives (Gabbert, Memon, Allan, Wright, 2004) and has high ecological validity. Not only has research found that about 86% of eyewitnesses have reported talking to another person before providing their testim ony but also cases have been documented in which co-witness sharing of information has led to the wrongful conviction of a suspect (Oeberst Seidemann, 2014; Thorley, 2013; Wright et al., 2000; Wright et al., 2009). Although participants may change their memory reports in the presence of social pressure due to normative influences (i.e., participants report the incorrect information solely out of the need to comply with others) and informational influences (i.e., participants report the incorrect information because they believe the others to be right), the literature on the misinformation effect suggests that memory conformity may arise from false memory formation (Gabbert et al., 2003; Meade Roediger, 2002; Oeberst Seidemann, 2014; Roediger et al., 2001; Wright et al., 2009). Studies have in fact shown that participants tend to report the incorrect information even in later memory tests, where participants are tested individually in the absence of social pressure, and misattribu te the endorsed misinformation to the original event (Meade Roediger, 2002; Roediger et al., 2001). Evidence to the false memory account also comes from neuroimaging studies that have tried to identify the neural correlates involved in memory conformity. In an fMRI study by Edelson, Sharot, Dolan, and Dudai, (2011), groups of five participants were shown a video of a mock crime and were tested three times on the content of their memory across two weeks. Critically, in the second test, the researchers manipulated the misinformation by showing participants either fake incorrect answers of the four co-observers or no answers. Consistent with previous research on the misinformation effect, greater activity in encoding-related regions, specifically the bilateral anterior hippocampus, bilateral posterior hippocampus and bilateral parahippocampal gyrus was found for trials that resulted in erroneous answers even in the absence of social pressure but not for trials that resulted in errors due to social pressure or in correct answers. The researchers also found increased activity in the bilateral amygdala, a region involved in social-emotional processing, and increased functional connectivity between this region and the hippocampus in persisting memory conformity errors (Edelson et al., 2011). Not only these results indicate that participants updated their memory when they received the misinformation, replicating previous neuroimaging results, but they also reveal the role of the amygdala in the integration of social-specific information in memory (Dudai Edelson, 2016; Edelson et al., 2011). For its high relevance to the forensic context, past research on memory conformity has focused on studying the social forces that influence memory reports mainly in the field of eyewitness testimony (Gabbert et al., 2003; Harris et al., 2008; Horry et al., 2012; Jaeger et al., 2012; Oeberst Seidemann, 2014; Williamson, Paul; Weber, Nathan; Robertson, 2013; Wright et al., 2009). The effects of social forces on the content of autobiographical memories, however, represent an area of research that seems to have been neglected by the literature on memory conformity (Barnier et al., 2008). Autobiographical memories are memories of personal experiences, commonly accompanied with high personal and sometimes emotional relevance (Harris et al., 2008). Given the role that autobiographical memories have in individual and community-directed behavior, as we selectively remember events that help us maintain our individual and group identity, and their occurrence in social interactions, as people u sually share their memories in conversation when they remember a past experience (Dudai Edelson, 2016; Harris et al., 2008; Rajaram Pereira-Pasarin, 2010; Zawadzka, Krogulska, Button, Higham, Hanczakowski, 2015), the present study attempts to study the susceptibility of autobiographical memories to social influences that create memory errors and distortions. Previous studies on false memories provide, perhaps unintentionally, some evidence for the endorsement of misinformation coming from social sources, whether implicitly through questionnaires created by the experimenter or explicitly by specifically informing the participants about the source of the misinformation (Hirst Echterhoff, 2012). Indeed, in Loftus and Pickerells (1995) notorious lost in the mall paradigm, 29% of participants came to form a completely false memory about being lost in a mall when they were children. Critically, the false event was firstly introduced through narratives from a close relative (Hirst Ech terhoff, 2012; Loftus Pickrell, 1995). In recent attempts to understand the effects of social influence on autobiographical memories, a study has directly manipulated the presence of a social source, by introducing a piece of misinformation about a participants personal memory during conversation with a confederate. The study found that a week after receiving the misinformation from the confederate, about 30% participants included the misinformation in their final description of their memory (Barnier et al., 2008). Together, these findings suggest that rich autobiographical false memories might indeed be influenced by post-event information introduced by social actors (Harris et al., 2008). The present study thus aims at understanding the cognitive mechanisms of memory conformity for autobiographical memories using fMRI. The experiment will adapt a novel museum tour paradigm used by St Jacques et al. (2013), which allows the control over the encoding of real-world events and measures of memory accuracy, to study the neural mechanisms involved in the influence of post-event information on autobiographical memories to the previously described memory conformity procedure used by Edelson et al. (2011). Studying the neural mechanisms involved in memory conformity for personal events has indeed methodological, theoretical, and applied valence. From a methodological perspective, the memory conformity procedure used in Edelson et al. (2011) study and the museum tour paradigm used in St Jacques et al. (2013) will offer new ways to systematically study both autobiographical memories using fMRI and their susceptibility to social influences. Understanding the mechanisms involved in the integration of social information in autobiographical memories will extend our theoretical knowledge on the flexibility of our memory system responsible both for the formation of false memories and adaptive memory updating. Finally, studying the mechanisms involved in the effects of social influences on autobiographical memories will also expand the memory conformity literature to the real-world examples of personal memories, critical for the forensic context where jurors are asked to judge eyewitness memory reports of personally relevant events (Schacter Loftus, 2013). Based on previous research reviewed above, the following predictions are hypothesized. Behaviorally, trials where the misinformation is introduced by fake co-observers answers will produce errors that are likely to persist even when participants are tested individually (persistent errors) (H1). Neuroimaging data will show greater activity in the hippocampal complex for the social misinformation condition opposed to the no-misinformation condition (H2). Additionally in the social manipulation condition, greater hippocampal activity will be measured for trials that produce errors that persist in the absence of social influences compared to trials that produce errors only in the presence of co-observers answers (transient errors) or trials where no conformity is produced (H3). Finally, the special role of the amygdala in the integration of social information will be also studied. More hippocampus-amygdala connectivity for persistent errors produced by the social-manipulation condition i s expected when contrasted with transient errors and the control condition (H4). Methods Participants Forty right-handed participants will be recruited through the University of Kent Research Participation Scheme. Participants with history of psychiatric disorder or using medication known to affect cognitive functioning will be excluded. Design procedure The study is a within-participants design, divided into four phases, specifically an encoding phase, a first memory test (Test 1), a manipulation phase (Test 2), and a final memory test (Test 3) (Edelson et al., 2011). Encoding phase (day 0): Groups of five unacquainted participants will be provided with an iTouch (Apple) outlining a self-guided audio tour of the British Museum (London, UK) and will be asked to wear a camera that automatically takes photographs every 15 seconds (St Jacques et al., 2013). There will be two slightly different versions of the museum tour, each composed by 208 stops, which will be counterbalanced between groups of participants. Test 1 (day 3):   Participants will take a first forced-choice memory test individually for the museum tour. They will be shown two photographs (A B) for every museum stop; one taken from the version of the tour they have experienced, the other from the alternate tour they have not experienced. The photographs will be matched for every stop between the two versions. They will be then asked to choose the museum stop they remember taking part in and to rate their confidence from 0 (guess) to 100 (absolute confidence). Answers will provide the baseline for accuracy and confidence before the manipulation. Manipulation phase Test 2 (day 7): Participants will be asked to take a second individual memory test in the fMRI scanner. The test will be similar to Test 1 but after the photographs presentation and before participants response, another screen will appear with the pictures of the co-observers. For the photographs of museum stops that received a high confidence correct answer in Test 1, co-observers pictures will be presented with either all incorrect answers (manipulation condition), all correct answers (credibility condition), or an X replacing the answers (no manipulation condition). The credibility condition helps to avoid suspicion from participants, will contain different photographs taken from all the questions in Test 1 and will be excluded from analysis. Test 3 (day 14): Participants will take a final individual memory test identical to Test 1 in the scanner. Before the test, participants will be warned that the answers provided by the co-observers in Test 2 were randomly generated. Materials All stimuli and materials will be taken from St Jacques et al. (2013) and adapted for the purpose of the present study. Analysis The following analyses are based on Edelson et al. (2011)s study (see supplementary information). Behavioral data A repeated measure GLM with error type (transient errors, persistent errors, non-conformity, and no manipulation) as a factor will be conducted. Transient errors: trials where the social manipulation was introduced and for which participants give a first correct answer (Test 1), an incorrect answer in Test 2, and revert back to the correct answer in Test 3. Persistent errors: trials where the social manipulation was introduced for which participants give a first correct answer in Test 1 but an incorrect answer in both Test 2 and 3. Non-conformity: trials where the social manipulation was introduced and for which participants give a correct answer in both Test 2 and 3. No manipulation: trials where co-observers answers will not be given. Neuroimaging data Region of interest analysis: activity in previously identified regions of interest (ROI) (i.e., bilateral amygdala, bilateral para-hippocampus and bilateral anterior and posterior hippocampus) will be analyzed with repeated measures GLM with error type (persistent errors, transient errors, non-conformity, and no manipulation) as a factor. Functional connectivity analysis: whole brain analysis will be conducted to measure functional connectivity between activated ROIs and the left amygdala across experimental conditions. Why fMRI? Reasons why other methods are not appropriate The primary interest of this study is to identify the underlying neural mechanisms that support the long-lasting integration of new and sometimes incorrect information about personal events in memory as a function of social influence. Although the study takes advantage of measures of accuracy and error rates, the primary interest is not in measuring overt behavior, so behavioral methods (i.e., reaction times), are not appropriate. Behavioral studies have in fact been unable to distinguish between the different cognitive processes (i.e., normative influences, informational influences, and memory distortions) that lead to memory conformity (Edelson et al., 2011; Thorley, 2013). Similarly eye tracking is not an appropriate method either. Although measures of eye-fixation and eye-movement during the presentation of misinformation could be informative about attentional processes that lead to successful encoding, these measures cannot distingu ish between different cognitive processes that support memory conformity. This study does not intend to measure neuronal activity, so methods of electrical activity, namely EEG and ERPs, are not appropriate. Although they could be informative about the time when integration processes happen, measures of electrical activity cannot tell us where these processes are supported functionally in the brain. Finally, the present study does not aim at manipulating brain activity as it focuses on understanding the automatic online processes that are associated with memory conformity, so methods of brain stimulation (i.e., TMS) are not appropriate. Reasons why fMRI is appropriate As the present study aims at understanding the cognitive mechanisms involved in the integration of post-event, social misinformation that lead to memory conformity for autobiographical memories, fMRI represents the most appropriate method. Measures of brain activity in encoding-related regions during the presence of misinformation from a social source can provide information about the cognitive processes associated with memory conformity for personal events and distinguish between social influences (i.e., normative or information) and memory distortions that lead to false autobiographical memory reports. Previous studies have in fact shown that activity in the hippocampal complex at encoding is predictive of whether the misinformation will produce long lasting memory change (Edelson et al., 2011; St Jacques et al., 2013). Similarly, identifying the functional architecture of the encoding processes that support the integration of social information in memory will reveal the cognitive mechanisms underlying memory updating, which make memories flexible and vulnerable to social influences (Schacter et al., 2011). Because of its non-invasiveness and better temporal resolution, fMRI is more suitable than other measures of brain activity, such as PET. References: Barnier, A. J., Sutton, J., Harris, C. B., Wilson, R. A. (2008). A conceptual and empirical framework for the social distribution of cognition: The case of memory. Cognitive Systems Research, 9(1-2), 33-51. https://doi.org/10.1016/j.cogsys.2007.07.002 Baym, C. L., Gonsalves, B. D. (2010). Comparison of neural activity that leads to true memories, false memories, and forgetting: An fMRI study of the misinformation effect. Cognitive, Affective Behavioral Neuroscience, 10(3), 339-48. https://doi.org/10.3758/CABN.10.3.339 Dudai, Y., Edelson, M. G. (2016). Personal memory: Is it personal, is it memory? Memory Studies, 9(3), 275-283. https://doi.org/10.1177/1750698016645234 Edelson, M., Sharot, T., Dolan, R. J., Dudai, Y. (2011). Following the Crowd: Brain Substrates of Long-Term Memory Conformity. Science, 333(6038), 108-111. https://doi.org/10.1126/science.1203557 Frenda, S. J., Nichols, R. M., Loftus, E. F. (2011). Current Issues and Advances in Misinformation Research. Current Directions in Psychological Science, 20(1), 20-23. https://doi.org/10.1177/0963721410396620 Gabbert, F., Memon, A., Allan, K. (2003). Memory conformity: Can eyewitnesses influence each others memories for an event? Applied Cognitive Psychology, 17(5), 533-543. https://doi.org/10.1002/acp.885 Gabbert, F., Memon, A., Allan, K., Wright, D. B. (2004). Say it to my face: Examining the effects of socially encountered misinformation. Legal and Criminological Psychology, 9, 215-27. https://doi.org/10.1348/1355325041719428 Gabbert, F., Memon, A., Wright, D. B. (2006). Memory conformity: Disentangling the steps toward influence during a discussion. Psychonomic Bulletin Review, 13(3), 480-485. https://doi.org/10.3758/BF03193873 Harris, C. B., Paterson, H. M., Kemp, R. I. (2008). Collaborative recall and collective memory: what happens when we remember together? Memory, 16(3), 213-30. https://doi.org/10.1080/09658210701811862 Hirst, W., Echterhoff, G. (2012). Remembering in conversations: the social sharing and reshaping of memories. Annual Review of Psychology, 63, 55-79. https://doi.org/10.1146/annurev-psych-120710-100340 Hirst, W., Manier, D. (2008). Towards a Psychology of Collective Memory. Memory, 16(3), 183-200. https://doi.org/10.1080/09658210701811912 Horry, R., Palmer, M. A., Sexton, M. L., Brewer, N. (2012). Memory conformity for confidently recognized items: The power of social influence on memory reports. Journal of Experimental Social Psychology, 48(3), 783-786. https://doi.org/10.1016/j.jesp.2011.12.010 Jaeger, A., Lauris, P., Selmeczy, D., Dobbins, I. G. (2012). The costs and benefits of memory conformity. Memory Cognition, 40(1), 101-112. https://doi.org/10.3758/s13421-011-0130-z Johnson, M. K. (1997). Source monitoring and memory distortion. Philosophical Transactions of the Royal Society of London, 352, 1733-1745. https://doi.org/10.1098/rstb.1997.0156 Loftus, E. F. (2005). Planting misinformation in the human mind: a 30-year investigation of the malleability of memory. Learning Memory, 12(4), 361-366. https://doi.org/10.1101/lm.94705 Loftus, E. F., Pickrell, J. E. (1995). The formation of false memories. Psychiatric Annals. https://doi.org/10.1016/S0193-953X(05)70059-9 Meade, M. L., Roediger, H. L. (2002). Explorations in the social contagion of memory. Memory Cognition, 30(7), 995-1009. https://doi.org/10.3758/BF03194318 Oeberst, A., Seidemann, J. (2014). Will your words become mine? underlying processes and cowitness intimacy in the memory conformity paradigm. Canadian Journal of Experimental Psychology/Revue Canadienne de Psychologie Expà ©rimentale, 68(2), 84-96. https://doi.org/10.1037/cep0000014 Okado, Y., Stark, C. E. L. (2005). Neural activity during encoding predicts false memories created by misinformation. Learning Memory, 12(1), 3-11. https://doi.org/10.1101/lm.87605 Rajaram, S., Pereira-Pasarin, L. P. (2010). Collaborative memory: Cognitive research and theory. Perspectives on Psychological Science, 5(6), 649-663. https://doi.org/10.1177/1745691610388763 Roediger, H. L., Meade, M. L., Bergman, E. T. (2001). Social contagion of memory. Psychonomic Bulletin Review, 8(2), 365-371. https://doi.org/10.3758/BF03196174 Schacter, D. L., Guerin, S. A., St. Jacques, P. L. (2011). Memory distortion: an adaptive perspective. Trends in Cognitive Sciences, 15(10), 467-474. https://doi.org/10.1016/j.tics.2011.08.004 Schacter, D. L., Loftus, E. F. (2013). Memory and law: What can cognitive neuroscience contribute? Nature Neuroscience, 16(2), 119-23. https://doi.org/10.1038/nn.3294 St Jacques, P. L., Olm, C., Schacter, D. L. (2013). Neural mechanisms of reactivation-induced updating that enhance and distort memory. Proceedings of the National Academy of Sciences of the United States of America, 110(49), 19671-8. https://doi.org/10.1073/pnas.1319630110 Thorley, C. (2013). Memory conformity and suggestibility. Psychology, Crime Law, 19(7), 565-575. https://doi.org/10.1080/1068316X.2011.648637 Williamson, Paul; Weber, Nathan; Robertson, M.-T. (2013). The Effect of Experitise on Memory Conformity: A Test of Informational Influence. Behavioral Sciences the Law, 31, 607-623. https://doi.org/10.1002/bsl Wright, D. B., Memon, A., Skagerberg, E. M., Gabbert, F. (2009). When eyewitnesses talk. Current Directions in Psychological Science, 18(3), 174-178. https://doi.org/10.1111/j.1467-8721.2009.01631.x Wright, D. B., Self, G., Justice, C. (2000). Memory conformity: exploring misinformation effects when presented by another person. British Journal of Psychology, 91, 189-202. https://doi.org/10.1348/000712600161781 Zawadzka, K., Krogulska, A., Button, R., Higham, P. A., Hanczakowski, M. (2015). Memory, Metamemory, and Social Cues: Between Conformity and Resistance. Journal of Experimental Psychology: General, 145(2), 181-199. https://doi.org/10.1037/xge0000118

Managing Workplace Performance (Verizon Communication INC)

The balanced score card was a measure taken by the Human Resource department, towards assessing the quality of their own operations. The head of marketing J. Randall McDonald thought of referring to the framework for the Balanced Score Card (Datar & Epstein, 2001), as set by Kaplan and Nortan in their book, to assess the performance of the HR and both in term of quantitative and qualitative measures. Implementation: The implementation of the balanced score card approach, for the performance measurement, was strategically implied by GTE. The HR department outlined five factors to categorize the measure to be included in the score card. They were (Datar & Epstein, 2001); Talent: To invest and advocate in a diverse and talented workforce. Leadership: Groom the prospective leaders, assess their contributions and attributes. Holding them responsible and giving them incentives for tasks accomplished. Customer service and support: Train the customers with the complete knowledge of the company’s products and services. Foster a customer-oriented approach. Organizational integration: Establishing healthy relations with the internal customers/employees and supporting the free flow of information. HR capability: Investing in the necessary technologies to improve the productivity of the employees (Cascio, 2002) and assess the performances of individuals for job rotation and enrichment. To develop certain performance measures, for the balanced score card, the HR department formed a team named ‘PMA’. This team was responsible for assessing the overall situation and categorizing different developed as well as suggested performance measures under the five categories defined above. The feedback from the presidents of the different divisions of the company had a huge amount of questions gathered to be answered. These questions involved issues regarding (Datar & Epstein, 2001); The competencies of the workers Placement of workers at the correct job GTE’s concerns towards encouraging g a participative environment Productivity and efficiency of the Human resource of the organization Cost effectiveness of providing services to customers Cost of employees’ turnover Employees’ reward and compensation scheme Justification and Cost-Benefit analysis of the investment in the HR by the company Some of the questions posed in ‘Exhibit 2’ (Datar & Epstein, 2001) which seem superfluous are; Are we investing in growing our HR? Of course they are, in fact that is the reason why they initiated to develop such a scorecard. Are we using technology to improve HR efficiency? Yes, the company is already investing and employing technology in improving the work performance of its employees. Some of the questions that should have been included are; How can the company ensure that employees really get the advantage of the investments done on them? How to make the employees realize that the company really cares for their development? Are we recruiting the right people for the company? What makes the employees, existing as well as prospective, to fit in the company? The number of existing as well as prospective employees should always be balanced against the revenues. However, the non-financial measures also play a vital role in the assessment of the performance of the employees. As per the works of the authors Christopher D. Ittner and David F. Larcker, the activities performed should be directly linked to the operations, productivity, costs (reductions) and revenues of the company; when linking the non-financial measures with productivity and performance of the employee(s) special care should be taken (Christopher & Larcker, 2003). Making inefficient use of controls to measure employees’ performance might instead lead to employees and customers’ dissatisfaction. As identified by the two authors, Ittner and Larcker, out of the four mistakes GTE was making the ‘First’ and the ‘Third’ one. First Mistake: Not linking measures to strategy. By developing the scorecard, the HR only attempted to justify these investments against the short tem incentives such as increase in sales and/or productivity. However they did not analyzed, at any stage, whether there move was consistent with the overall corporate strategic objectives (Gareth & Charles, 2005). This can be proved by the forecasted increase, by the managers, in the revenues from 1997 through out till 2006 at 10% per annum. This seemed ridiculous when the figures of high employees’ turnover and low customer retentions were revealed. Third Mistake: Not setting the right performance targets. Mr. MacDonald needed to have set the right targets to be achieved by each individual that he hired, trained and placed within the organization. When defining their roles and responsibilities, Mr. Randall should have taught the workforce to better understand their targets in correspondence with their positions. Conclusion: Thus in the end we can say that GTE, despite being the largest local landline telephone provider in the U.S., had the difficulties with its employees, which are an asset to any company. The company should exercise a more participative approach, to be successful. It was estimated, as per the article, that 1% increase in the Employee Engagement Index (EEI) reflected a direct increase of 0.48% in the level of customer satisfaction, which is a positive result. References Datar Srikant & J. Epstein Marc (2001) Verizon Communication INC, Implementing a Balanced Scorecard: Harvard Business Review. D. Ittner Christopher & F. Larcker David (2003) Coming Up Short on Nonfinancial Performance Measurement: Harvard Business Review. Gareth R. Jones, Jennifer M. George & Charles W. L. Hill (2005) Principles of Management.: McGraw-Hill Cascio Wayne (2002) Managing Human Resources: Productivity, Quality of Work Life, Profits: McGraw-Hill/Irwin

Tattoos Are A Symbol Of Sexual And Bodily Freedom

The practice of tattooing has been used around the globe for ages, particularly in tribal societies. However, there has been an increase in this type of body art in Western society over the last century, regardless of its savage-like connotations. Tattoos are viewed by many women as a symbol of control over their bodies, which challenges their historically rooted dependence on men. In this paper, I will argue that although tattoos are a symbol of sexual and bodily freedom for many women, men often interpret this symbolism to mean not simply that women have freedom to make decisions about their bodies, but that women will be promiscuous in their decision making. This interpretation affects interactions and perpetuates stereotypes about tattoos on women s bodies. In Western society, research shows that men are sensitive to a range of physical cues in women, such as a low waist-to-hip ratio, larger breasts, effective cosmetics use, revealing clothing, and even wearing the color red†”signals sexual receptivity (Mehta, Psychology Today). Tattoos are yet another physical cue. Men and women realize the symbolism of sexual and bodily freedom that tattoos portray, but for some reason men think tattooed women will be promiscuous in their decision making. I will begin by offering reasons for this promiscuous stereotype s development in Western society, followed by its effects on male-female interactions and finally some insight on stereotype reinforcement. In ChristineShow MoreRelatedA Picatrix Miscellany52019 Words   |  209 Pagesbeginning of those suras of which the first or last verse was allotted to Venus, the planetary patroness of the Arabs. The author begins with a short description of his source, a book by the so far unknown Ja’far of Basra (pp.176-77). The expression symbol used here prompts him to make a digression on overt and covert meaning and the relation of this distinction to the psychology of cognition. The various ways of knowing God are given as an example. Parts of the argument are to be found in a minor workRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesDiversity 40 Demographic Characteristics of the U.S. Workforce 41 †¢ Levels of Diversity 42 †¢ Discrimination 42 Biographical Characteristics 44 Age 44 †¢ Sex 46 †¢ Race and Ethnicity 48 †¢ Disability 48 †¢ Other Biographical Characteristics: Tenure, Religion, Sexual Orientation, and Gender Identity 50 Ability 52 Intellectual Abilities 52 †¢ Physical Abilities 55 †¢ The Role of Disabilities 56 Implementing Diversity Management Strategies 56 Attracting, Selecting, Developing, and Retaining Diverse Employees 56 †¢Read MoreIgbo Dictionary129408 Words   |  518 Pageschecked and updated scientific names and reformatted the headings. I have added additional etymologies where they were known to me and substituted updated scie ntific names. One orthographic change is the substitution of the more easily understood Å‹ symbol for the velar nasal in place of the ‘n’ with ï€ ¤ superdot (n) in the manuscript. The photographs were inserted by the editor, deriving from fieldwork in Nigeria. I believe the ms. should be published in hard copy, but there are several reasons for not

Adolescence and Adulthood Developmental Stages Worksheet

PSY 375 Life Span Human Development _ADOLESCENCE AND ADULTHOOD DEVELOPMENTAL STAGES WORKSHEET_ Using the text for this course, the University Library, the Internet, and/or other resources, answer the following questions. Your response to each question should be at least 250 words in length. WHAT ARE THE MAJOR MILESTONES RELATED TO THE PHYSICAL DEVELOPMENT IN ADOLESCENCE? BRIEFLY DESCRIBE THESE MILESTONES. There are many major physical changes that take place during the course of adolescence. Many would argue that the most prominent changes involve puberty and the endocrine system. The various endocrine glands present in the body begin to secrete hormones that influence puberty and initiate physical changes such as: brain development,†¦show more content†¦Metacognition and metamemory skills continue to increase and the ability to strategize increases. Another surprising change in cognition involves the processing of and memory for text (2006). 3. WHAT ARE THE MAJOR MILESTONES RELATED TO THE PHYSICAL DEVELOPMENT IN EARLY, MIDDLE, AND LATE ADULTHOOD? BRIEFLY DESCRIBE THESE MILESTONES. There is a major difference between the studies of infancy; childhood, adolescence, and adulthood because doctors and researchers begin to investigate the loss of function, rather than the major increases of function seen in earlier years. EARLY ADULTHOOD: Major physical changes that occur in early adulthood include changes to the brain and nervous system, growth spurts, sex differences, declines in physical functioning, changes in the heart and lungs, changes in strength and speed, reproductive capacity, and immune system functioning. Within the brain and nervous system, most functions have become localized in specific areas of the brain, new synapses continue to form, myelinization is occurring, and old connections are dying off (Boyd Bee, 2006). Surprisingly, recent research has suggested that some parts of the brain produce new neurons to replace those that die (even within the brains of those in the early adulthood stage). The loss of physical functioning affects almost every major organ in young adulthood. MoreShow MoreRelatedAnalysis of Eriksons Theories on Development2367 Words   |  10 PagesKey Elements of Eriksons TheoryErik Erikson believed that we develop in psychosocial stages versus psychosexual stages that Freud developed (Santrock, 2008, p.23). The word psychosocial was Eriksons term that he derived from the words psychological meaning mind and social meaning relationship (Chapman, 2007). Erikson was concerned with how personality and behavior is influenced after birth. Erikson stood strong on his belief concerning nurture and experience. The key element within EriksonsRead MoreHuman Development Notebook Essay examples3460 Words   |  14 Pagestransmit information (Woolfolk, 2010, p.29). 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