Qualities of an Effective Leader Essays - , Term Papers

Qualities of an Effective Leader To begin with, leadership is a quality which cannot be acquired by any person from the other but it can be acquired by self-determination of a person. It can best be called the personality of the very highest ability-whether in ruling, thinking, imagining, innovation, warring, or religious influencing. The most important qualities which a leader should possess are intelligence and alertness. A leader has to use his/her brain every time and also has to remain alert with eyes and ears open otherwise he/she could easily be carried by any enemy. For instance, an Army Officer who leads his soldiers as to apply his brain every second and has to be attentive while marching ahead. Therefore, we can say intelligence and alertness are the indispensable qualities of a leader. Moreover, a professional leader should also be an optimist having a positive attitude and should not think negatively or plan something showing negative attitude because it will affect his followers too. Also, a leader should always be courageous and should have the courage to face the problems and solving them by himself instead of blaming and embarrassing others. Furthermore, a self controlled leader is able to control his/her emotions and act professionally as required which is the key for being a good leader. As well as that, sense of justice is a major quality that any leader should posses because without a sense of fairness and justice, no leader can command and retain the respect of his followers. From my point of view, I think one of the most affective leaders that I admire nowadays is the actress, humanitarian, women's rights activist and the UN's ambassador, Angelina Jolie. She has visited over 30 countries and even risked her life to save and support those in need. Also, she focused on many important causes such as, refugees problems, poverty, sexual-assault victims, kids in need of defense and supported women's rights. To sum up, I think that a great leader is a person who has the power to change the world and people's lives. A person who is a giver instead of a receiver and someone who sacrifices in order to serve others and lead wisely.

Jamestown DBQ Sample Essay

Jamestown DBQ Sample EssayJamestown DBQ sample essay is composed of twenty-five to thirty-five pages and may be used to obtain the degree requirement for any of the universities that Jamestown Community College accepts. It is worth mentioning that the DBQ must be completed under the supervision of an instructor. Many students of the college have obtained a waiver from this requirement due to the flexible nature of the degree program.The primary purpose of this essay is to prepare students to take a DBNF, the Diplomas for Nursing, BSN, and BSN-MSN program. DBQ samples are basically individual studies at home with guidance of an instructor or a tutor.This is also a requirement that must be fulfilled in order to successfully complete an approved Jamestown DBQ sample essay. The material of the DBQ consists of lectures on health sciences and physiology, outlines of labs and tests, literature review, laboratory procedures, laboratory reports, lab reports, other study materials, medical ter minology and terms used in the written assignments, and laboratory work. The parts of the assignment are normally based on what the instructors assign the students.DBQ is not an easy course to complete, although it is quite challenging in nature. The course gives the students the ability to analyze medical records, analyze physiological conditions, conduct laboratory investigations, and review published reports. Several student sample essays are available on the web to get a better idea of what is expected of the students.The first part of the written assignment deals with a general question as well as the required answer. The student must not include anything personal in his/her answers. The entire problem statement and definition must be from the assigned book. The necessary laboratory equipment is to be purchased and the students should be able to acquire all necessary information within the given time frame.The second part of the written assignment consists of two to three short essays. These are on subjects such as how one can become proficient in the field of medicine and how the student can gain credibility in the field of medicine. The student may use his/her knowledge of biology and chemistry to compose the essays.It is advisable to utilize the course evaluations in this essay and pass it off as a regular exam paper or write a paper that can be used as a placement paper. In this way, the student does not have to worry about testing and will be able to use the scores in his/her future career.The best part about the Jamestown DBQ sample essay is that you may use it for both final examinations and placement papers. Some institutions also award letters of recommendation to those who take up this course and this helps to give more recognition to the students.

Lois Lowry essays

Lois Lowry essays ... Now I deal with the frustrations, fears, and disappointments of life by making stories out of them: by examining them, tipping them upside down and inside out arranging them in an order that makes sense, weaving them through with details and holding them up to the light. That is how Lois Lowry comes up with her stories. By taking all her emotions and what everyone deals with in life and also by using some of her childhood memories in writing her stories. Lois Lowry was born on March 20, 1973 in Honolulu, Hawaii. Her parents were Robert E. Hammersberg and Katherine Hammersberg, who was a teacher. Her father was a dentist who was stationed with the army at Pearl Harbor, but before the bombing, the family moved to the mainland in the Amish country of Pennsylvania. The house and town in Pennsylvania where she grew up is used as the setting for one of her books called, Autumn Street. Lois Lowrys intelligence was shown early at the age of three years-old, she learned how to read at the age of three years-old. Lowry attended Brown University through the years 1954 and 1956 but even though she was smart, she dropped out of college early because of the tradition of the fifties to marry early. She married Donald Grey Lowry who was an attorney on June 11, 1956. She gave birth to Alex, Grey, Kristen, and Benjamin. Lowry finally divorced in 1977, where she went back to college at University of Southern Maine where she got her B.A. Although my books deal largely with families, I also attach a great deal of importance to friendships. Those are the things young people should pay attention to in their lives. That is how Lois Lowry get her methods of stories, by an idea that her stories can move and teach younger people and to those who read her stories provide them with strong motivation. She has an ability to explore young readers lives and relationships in w ...

When to Use a Bug Bomb to Control Pests

When to Use a Bug Bomb to Control Pests Bug bombs, also known as total release foggers or insect foggers, use an aerosol propellant to fill an indoor space with chemical pesticides. These products are often marketed as all-purpose extermination tools that are easy for a homeowner to use. But is a bug bomb always the right choice when confronted with a home pest problem? Learn when to use a bug bomb, and when you shouldnt. Bug Bombs Work Best on Flying Insects When should you use a bug bomb? Almost never, to be honest. Bug bombs are most effective on flying insects, such as flies or mosquitoes. They dont provide much control for cockroaches, ants, bed bugs, or other pests that most concern homeowners. So unless you live in the Amityville Horror house, you wont find a bug bomb to be of much help with your insect problem. Consumers are fooled into using bug bombs for roaches and bed bugs because they believe the airborne pesticides will penetrate every crack and crevice where these insects hide. Quite the opposite is true. Once these hidden pests detect the chemical fog in the room, theyll retreat further into walls or other hideaways, where youll never be able to treat them effectively. Got Bed Bugs? Dont Bother With a Bug Bomb Are you battling bed bugs? Dont bother using a bug bomb, say entomologists at Ohio State University. Their most recent study showed bug bomb products are ineffective for treating bed bug infestations. The researchers studied three brands of foggers that list pyrethroids as their active ingredient. They used 5 different bedbug populations collected from Ohio homes as their variables, and a laboratory-raised bed bug strain known as Harlan as their control. The Harlan bed bug population is known to be susceptible to pyrethroids. They conducted the experiment in a vacant office building on campus. The OSU entomologists found the foggers had a little adverse effect on the 5-bed bug populations collected from the field. In other words, the bug bombs were virtually useless on the bed bugs that are actually living in peoples homes. Just one strain of the field-collected bed bugs succumbed to the pyrethroid foggers, but only when those bed bugs were out in the open and directly exposed to the insecticide mist. The foggers simply did not kill bed bugs that were hiding, even when they were only protected by a thin layer of cloth. In fact, even the Harlan strain- bed bugs are known to be susceptible to pyrethroids - survived when they could take shelter under a piece of cloth. The bottom line is this: if you have bed bugs, save your money for a professional exterminator, and dont waste your time using bug bombs. Using ineffective pesticides inappropriately only contributes to pesticide resistance, and doesnt solve your problem. Dont believe it? Read the OSU study yourself. It was published in the June 2012 issue of the Journal of Economic Entomology, a peer-reviewed publication of the Entomological Society of America. Bug Bombs Can Be Hazardous Regardless of the targeted pest, a bug bomb should really be a pesticide of last resort, anyway. First of all, the aerosol propellants used in bug bombs are highly flammable and pose a serious risk of fire or explosion if the product is not used properly. Second, do you really want to coat every surface in your home with toxic pesticides? When you use a bug bomb, a chemical cocktail rains down on your counters, furniture, floors, and walls, leaving behind an oily and toxic residue. If you still feel a bug bomb is your best pest control option, be sure to read and follow all directions on the label. Remember, when it comes to pesticide use, the label is the law!  Take all necessary precautions to prevent accidents or health hazards. If the bug bomb treatment doesn’t work the first time, dont try it again- its not going to work. Consult your county extension office or a pest control professional for help.

Discuss the effect of exercise on arterial stiffness and vascular Essay

Discuss the effect of exercise on arterial stiffness and vascular aging - Essay Example The outermost layer of blood vessels is made up of connective tissue. The elastin and collagen fibers in this outermost layer allow the blood vessels to stretch and recoil, and absorb tensile stress, respectively. The middle layer contains smooth muscle fibers and extracellular matrix, which also contains collagen and elastion. Finally, the innermost endothelial layer is a single layer of flattened cells that minimizes resistance to blood flow (Campbell and Reece, 2002, p. 877). Capillaries, which are deep-seated in tissues, have thin walls to allow supplies delivered by arterial blood to diffuse to the surrounding tissues, and at the same time, to permit cellular wastes to dissolve into the blood that will subsequently go through the veins. Once in the veins, the blood is now deoxygenated. The veins lead to the kidneys and lungs where wastes and carbon dioxide are released, respectively. Upon entering the lungs, the blood is again infused with oxygen to be delivered to the systemic tissues of the body. Because of their function, arteries are thickened and more muscular than veins and capillaries. The thick muscles allow them to absorb a lot of tensile stress the pressure from the oxygenated blood pumped by the heart brings. When the heart contracts (systole) and blood flows through the arteries, the narrow openings of the artery into the arterioles leading to the capillaries temporarily traps blood inside the vessels, applying pressure onto the arterial walls. When the heart relaxes, the elastic arterial walls relax back to their initial diameter, pushing the blood into the arterioles (diastole). However, the heart contracts again before blood can completely flow out of the arteries Campbell and Reece, 2002, p. 878-879). The thickness of arterial walls is a function of increased number and or activity of myocytes, endothelial cells, and connective tissues comprising the blood vessels. For example, shear stress brought about by increased blood flow velocity

Artist's intention Essay Example | Topics and Well Written Essays - 500 words

Artist's intention - Essay Example New Criticism is even more aptly applied to the fine arts because of the elevated level of abstraction involved which indicates that it is probably impossible to understand a work solely through the artistic intention. To assume that it is possible to understand a work of art solely by understanding the intent of the artist is to also to make a leap of faith that the artist is being completely honest about his intent. How many people every day do things for one reason, but say they did them for another reason. Jeff Koons, for instance, is famous for having a team of â€Å"assistants† who do much of his work for him (Avgikos 137). How many more artists do the same thing, or something else which can bring their honesty into question, without making it part of their artistic persona. Should one trust the stated intent of an artist more than a used car salesman? Are they not both, ultimately, in the business of selling their wares? Even when an artist is being utterly honest about his intent that intention must still be called into question. Freud’s theory of subconscious drives has long stopped being controversial; anyone who has ever thrown up their hands in frustration and said they couldn’t explain why they did something intuitively realizes the authenticity of subconscious urges and drives. The process of painting or sculpting is a process of the application of the mind to the hand and if the actions of the hand contains little mystery, it must be admitted that the landscape of the mind is fraught with mystery. The subconscious mind is littered with the memories that have been forgotten by the conscious mind; there is within the brain any number drives that are not realized by the conscious mind that can be interrupting that transmission to the hand. In very few cases do artists admit that they are working simply for money. In the capitalist system of the 20th century, especially, when the starving artist clichà ©

Memory Conformity of Autobiographical Events: an fMRI Study

Memory Conformity of Autobiographical Events: an fMRI Study Whether privately, when we remember a past experience, or publicly, when we recall a shared memory with a friend, remembering is a functional process. The narratives of our past help us define and maintain our sense of self and meet the social demands of the community (Barnier, Sutton, Harris, Wilson, 2008; Harris, Paterson, Kemp, 2008). However, far from being exact replications of the past, our recollections may be influenced by previous knowledge and imagination, external demands and internal expectations, and exposure to subsequent information (Dudai Edelson, 2016; Schacter, Guerin, St. Jacques, 2011). Memory, indeed, is a constructive process (St Jacques, Olm, Schacter, 2013). While the malleability of our memories is a necessary feature for an adaptive memory system, both psychological and neuroscientific research in the false memory literature has consistently shown that the flexibility of our memory processes also render memories vulnerable to errors and distortions (Lof tus, 2005; Loftus Pickrell, 1995; Schacter et al., 2011; Schacter Loftus, 2013; St Jacques et al., 2013). Extensive research has indeed demonstrated the detrimental effects that incorrect or misleading post-event information has on the content of memory reports, a phenomenon called the misinformation effect (Loftus, 2005). In the classical misinformation paradigm, participants are asked to remember an event, take a memory test that contains some kind of misinformation, and then complete a final memory test for the original event. Across experiments results have consistently shown that after receiving the misinformation, participants in the final test tend to change the content of their memory or even endorse a memory for an event that never happened (Frenda, Nichols, Loftus, 2011; Loftus, 2005; Loftus Pickrell, 1995). Typically, researchers have explained this phenomenon in accordance with a source-monitoring framework that sees false memories as arising from participants errone ous attribution of the misinformation to the original event (Johnson, 1997). Recent research on the misinformation effect with functional magnetic resonance imaging (fMRI) has started to reveal the underlying mechanisms that support false memory formation (Frenda et al., 2011; Schacter Loftus, 2013). Although with some degree of variation mostly accounted by different experimental procedures, neuroimaging studies have shown that brain activity associated with encoding-related processes particularly in the hippocampal complex during the original event and misinformation phase is predictive of whether the misinformation would be later endorsed (Baym Gonsalves, 2010; Okado Stark, 2005; Schacter Loftus, 2013; St Jacques et al., 2013). These studies point to the adaptive perspective of memory. Although different pattern of activation do seem to distinguish true from false memories, the misinformation effect found in behavioral studies seem to arise from a flexible memory system that through reactivation and reconsolidation is responsible for memory updating (Schacter et al., 2011; Schacter Loftus, 2013; St Jacques et al., 2013). Thus, the misinformation effect is a byproduct of functional memory processes that allow the incorporation of new information but are susceptible to memory errors (Dudai Edelson, 2016; Frenda et al., 2011; Schacter et al., 2011; St Jacques et al., 2013). Given the powerful influence and adaptive value that post-event information has on memory, recent research has increasingly begun to explore the misinformation effect when the incorrect information comes from other people, i.e. the source of the misinformation is social (Oeberst Seidemann, 2014; Schacter Loftus, 2013). In numerous real-world contexts, ranging from the exposure to mass media, social interactions, and eyewitness testimony, remembering an event involves sharing information with other people (Edelson, Sharot, Dolan, Dudai, 2011). While sharing information enhances individual memory performance when events are encoded poorly, in others circumstances, especially when incorrect information is shared, collective remembering is likely to produce memory errors (Harris et al., 2008; Hirst Echterhoff, 2012; Rajaram Pereira-Pasarin, 2010).   Indeed, research converging experiments on social conformity and the misinformation effect have provided extensive evidence supp orting the idea that people change their memory reports in response to incorrect information from a social source, a phenomenon often referred to as memory conformity (Dudai Edelson, 2016; Gabbert, Memon, Allan, 2003; Gabbert, Memon, Wright, 2006; Horry, Palmer, Sexton, Brewer, 2012; Jaeger, Lauris, Selmeczy, Dobbins, 2012; Meade Roediger, 2002; Roediger, Meade, Bergman, 2001; Thorley, 2013; Wright, Self, Justice, 2000; Wright, Memon, Skagerberg, Gabbert, 2009). Memory conformity represents a special kind of misinformation effect that exerts strong influence on memory reports a study has found that participants were more likely to report the misinformation when the incorrect information came from discussion with a confederate as opposed to when it was included in narratives (Gabbert, Memon, Allan, Wright, 2004) and has high ecological validity. Not only has research found that about 86% of eyewitnesses have reported talking to another person before providing their testim ony but also cases have been documented in which co-witness sharing of information has led to the wrongful conviction of a suspect (Oeberst Seidemann, 2014; Thorley, 2013; Wright et al., 2000; Wright et al., 2009). Although participants may change their memory reports in the presence of social pressure due to normative influences (i.e., participants report the incorrect information solely out of the need to comply with others) and informational influences (i.e., participants report the incorrect information because they believe the others to be right), the literature on the misinformation effect suggests that memory conformity may arise from false memory formation (Gabbert et al., 2003; Meade Roediger, 2002; Oeberst Seidemann, 2014; Roediger et al., 2001; Wright et al., 2009). Studies have in fact shown that participants tend to report the incorrect information even in later memory tests, where participants are tested individually in the absence of social pressure, and misattribu te the endorsed misinformation to the original event (Meade Roediger, 2002; Roediger et al., 2001). Evidence to the false memory account also comes from neuroimaging studies that have tried to identify the neural correlates involved in memory conformity. In an fMRI study by Edelson, Sharot, Dolan, and Dudai, (2011), groups of five participants were shown a video of a mock crime and were tested three times on the content of their memory across two weeks. Critically, in the second test, the researchers manipulated the misinformation by showing participants either fake incorrect answers of the four co-observers or no answers. Consistent with previous research on the misinformation effect, greater activity in encoding-related regions, specifically the bilateral anterior hippocampus, bilateral posterior hippocampus and bilateral parahippocampal gyrus was found for trials that resulted in erroneous answers even in the absence of social pressure but not for trials that resulted in errors due to social pressure or in correct answers. The researchers also found increased activity in the bilateral amygdala, a region involved in social-emotional processing, and increased functional connectivity between this region and the hippocampus in persisting memory conformity errors (Edelson et al., 2011). Not only these results indicate that participants updated their memory when they received the misinformation, replicating previous neuroimaging results, but they also reveal the role of the amygdala in the integration of social-specific information in memory (Dudai Edelson, 2016; Edelson et al., 2011). For its high relevance to the forensic context, past research on memory conformity has focused on studying the social forces that influence memory reports mainly in the field of eyewitness testimony (Gabbert et al., 2003; Harris et al., 2008; Horry et al., 2012; Jaeger et al., 2012; Oeberst Seidemann, 2014; Williamson, Paul; Weber, Nathan; Robertson, 2013; Wright et al., 2009). The effects of social forces on the content of autobiographical memories, however, represent an area of research that seems to have been neglected by the literature on memory conformity (Barnier et al., 2008). Autobiographical memories are memories of personal experiences, commonly accompanied with high personal and sometimes emotional relevance (Harris et al., 2008). Given the role that autobiographical memories have in individual and community-directed behavior, as we selectively remember events that help us maintain our individual and group identity, and their occurrence in social interactions, as people u sually share their memories in conversation when they remember a past experience (Dudai Edelson, 2016; Harris et al., 2008; Rajaram Pereira-Pasarin, 2010; Zawadzka, Krogulska, Button, Higham, Hanczakowski, 2015), the present study attempts to study the susceptibility of autobiographical memories to social influences that create memory errors and distortions. Previous studies on false memories provide, perhaps unintentionally, some evidence for the endorsement of misinformation coming from social sources, whether implicitly through questionnaires created by the experimenter or explicitly by specifically informing the participants about the source of the misinformation (Hirst Echterhoff, 2012). Indeed, in Loftus and Pickerells (1995) notorious lost in the mall paradigm, 29% of participants came to form a completely false memory about being lost in a mall when they were children. Critically, the false event was firstly introduced through narratives from a close relative (Hirst Ech terhoff, 2012; Loftus Pickrell, 1995). In recent attempts to understand the effects of social influence on autobiographical memories, a study has directly manipulated the presence of a social source, by introducing a piece of misinformation about a participants personal memory during conversation with a confederate. The study found that a week after receiving the misinformation from the confederate, about 30% participants included the misinformation in their final description of their memory (Barnier et al., 2008). Together, these findings suggest that rich autobiographical false memories might indeed be influenced by post-event information introduced by social actors (Harris et al., 2008). The present study thus aims at understanding the cognitive mechanisms of memory conformity for autobiographical memories using fMRI. The experiment will adapt a novel museum tour paradigm used by St Jacques et al. (2013), which allows the control over the encoding of real-world events and measures of memory accuracy, to study the neural mechanisms involved in the influence of post-event information on autobiographical memories to the previously described memory conformity procedure used by Edelson et al. (2011). Studying the neural mechanisms involved in memory conformity for personal events has indeed methodological, theoretical, and applied valence. From a methodological perspective, the memory conformity procedure used in Edelson et al. (2011) study and the museum tour paradigm used in St Jacques et al. (2013) will offer new ways to systematically study both autobiographical memories using fMRI and their susceptibility to social influences. Understanding the mechanisms involved in the integration of social information in autobiographical memories will extend our theoretical knowledge on the flexibility of our memory system responsible both for the formation of false memories and adaptive memory updating. Finally, studying the mechanisms involved in the effects of social influences on autobiographical memories will also expand the memory conformity literature to the real-world examples of personal memories, critical for the forensic context where jurors are asked to judge eyewitness memory reports of personally relevant events (Schacter Loftus, 2013). Based on previous research reviewed above, the following predictions are hypothesized. Behaviorally, trials where the misinformation is introduced by fake co-observers answers will produce errors that are likely to persist even when participants are tested individually (persistent errors) (H1). Neuroimaging data will show greater activity in the hippocampal complex for the social misinformation condition opposed to the no-misinformation condition (H2). Additionally in the social manipulation condition, greater hippocampal activity will be measured for trials that produce errors that persist in the absence of social influences compared to trials that produce errors only in the presence of co-observers answers (transient errors) or trials where no conformity is produced (H3). Finally, the special role of the amygdala in the integration of social information will be also studied. More hippocampus-amygdala connectivity for persistent errors produced by the social-manipulation condition i s expected when contrasted with transient errors and the control condition (H4). Methods Participants Forty right-handed participants will be recruited through the University of Kent Research Participation Scheme. Participants with history of psychiatric disorder or using medication known to affect cognitive functioning will be excluded. Design procedure The study is a within-participants design, divided into four phases, specifically an encoding phase, a first memory test (Test 1), a manipulation phase (Test 2), and a final memory test (Test 3) (Edelson et al., 2011). Encoding phase (day 0): Groups of five unacquainted participants will be provided with an iTouch (Apple) outlining a self-guided audio tour of the British Museum (London, UK) and will be asked to wear a camera that automatically takes photographs every 15 seconds (St Jacques et al., 2013). There will be two slightly different versions of the museum tour, each composed by 208 stops, which will be counterbalanced between groups of participants. Test 1 (day 3):   Participants will take a first forced-choice memory test individually for the museum tour. They will be shown two photographs (A B) for every museum stop; one taken from the version of the tour they have experienced, the other from the alternate tour they have not experienced. The photographs will be matched for every stop between the two versions. They will be then asked to choose the museum stop they remember taking part in and to rate their confidence from 0 (guess) to 100 (absolute confidence). Answers will provide the baseline for accuracy and confidence before the manipulation. Manipulation phase Test 2 (day 7): Participants will be asked to take a second individual memory test in the fMRI scanner. The test will be similar to Test 1 but after the photographs presentation and before participants response, another screen will appear with the pictures of the co-observers. For the photographs of museum stops that received a high confidence correct answer in Test 1, co-observers pictures will be presented with either all incorrect answers (manipulation condition), all correct answers (credibility condition), or an X replacing the answers (no manipulation condition). The credibility condition helps to avoid suspicion from participants, will contain different photographs taken from all the questions in Test 1 and will be excluded from analysis. Test 3 (day 14): Participants will take a final individual memory test identical to Test 1 in the scanner. Before the test, participants will be warned that the answers provided by the co-observers in Test 2 were randomly generated. Materials All stimuli and materials will be taken from St Jacques et al. (2013) and adapted for the purpose of the present study. Analysis The following analyses are based on Edelson et al. (2011)s study (see supplementary information). Behavioral data A repeated measure GLM with error type (transient errors, persistent errors, non-conformity, and no manipulation) as a factor will be conducted. Transient errors: trials where the social manipulation was introduced and for which participants give a first correct answer (Test 1), an incorrect answer in Test 2, and revert back to the correct answer in Test 3. Persistent errors: trials where the social manipulation was introduced for which participants give a first correct answer in Test 1 but an incorrect answer in both Test 2 and 3. Non-conformity: trials where the social manipulation was introduced and for which participants give a correct answer in both Test 2 and 3. No manipulation: trials where co-observers answers will not be given. Neuroimaging data Region of interest analysis: activity in previously identified regions of interest (ROI) (i.e., bilateral amygdala, bilateral para-hippocampus and bilateral anterior and posterior hippocampus) will be analyzed with repeated measures GLM with error type (persistent errors, transient errors, non-conformity, and no manipulation) as a factor. Functional connectivity analysis: whole brain analysis will be conducted to measure functional connectivity between activated ROIs and the left amygdala across experimental conditions. Why fMRI? Reasons why other methods are not appropriate The primary interest of this study is to identify the underlying neural mechanisms that support the long-lasting integration of new and sometimes incorrect information about personal events in memory as a function of social influence. Although the study takes advantage of measures of accuracy and error rates, the primary interest is not in measuring overt behavior, so behavioral methods (i.e., reaction times), are not appropriate. Behavioral studies have in fact been unable to distinguish between the different cognitive processes (i.e., normative influences, informational influences, and memory distortions) that lead to memory conformity (Edelson et al., 2011; Thorley, 2013). Similarly eye tracking is not an appropriate method either. Although measures of eye-fixation and eye-movement during the presentation of misinformation could be informative about attentional processes that lead to successful encoding, these measures cannot distingu ish between different cognitive processes that support memory conformity. This study does not intend to measure neuronal activity, so methods of electrical activity, namely EEG and ERPs, are not appropriate. Although they could be informative about the time when integration processes happen, measures of electrical activity cannot tell us where these processes are supported functionally in the brain. Finally, the present study does not aim at manipulating brain activity as it focuses on understanding the automatic online processes that are associated with memory conformity, so methods of brain stimulation (i.e., TMS) are not appropriate. Reasons why fMRI is appropriate As the present study aims at understanding the cognitive mechanisms involved in the integration of post-event, social misinformation that lead to memory conformity for autobiographical memories, fMRI represents the most appropriate method. Measures of brain activity in encoding-related regions during the presence of misinformation from a social source can provide information about the cognitive processes associated with memory conformity for personal events and distinguish between social influences (i.e., normative or information) and memory distortions that lead to false autobiographical memory reports. Previous studies have in fact shown that activity in the hippocampal complex at encoding is predictive of whether the misinformation will produce long lasting memory change (Edelson et al., 2011; St Jacques et al., 2013). Similarly, identifying the functional architecture of the encoding processes that support the integration of social information in memory will reveal the cognitive mechanisms underlying memory updating, which make memories flexible and vulnerable to social influences (Schacter et al., 2011). Because of its non-invasiveness and better temporal resolution, fMRI is more suitable than other measures of brain activity, such as PET. References: Barnier, A. J., Sutton, J., Harris, C. B., Wilson, R. A. (2008). A conceptual and empirical framework for the social distribution of cognition: The case of memory. Cognitive Systems Research, 9(1-2), 33-51. https://doi.org/10.1016/j.cogsys.2007.07.002 Baym, C. L., Gonsalves, B. D. (2010). Comparison of neural activity that leads to true memories, false memories, and forgetting: An fMRI study of the misinformation effect. Cognitive, Affective Behavioral Neuroscience, 10(3), 339-48. https://doi.org/10.3758/CABN.10.3.339 Dudai, Y., Edelson, M. G. 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